Apex Financial
Vertical Brief · 02For operators
Vertical · Home Services

$12,000 furnace install. $360 back to you.

Trades operators take the biggest tickets in retail commerce — and pay the biggest dollar fees. Surcharging moves that fee onto the customer's invoice, fully disclosed and capped at your true cost. The bigger the job, the bigger the recovery.

Surcharge economics
~3%Recovered on credit card volume, post-program

Figures are directional. Eligibility, ceiling, and actual recovery confirmed from your statement.

§ 01Where operators lose money

Three reasons high-ticket trades benefit most.

Cost 01

Your fees are denominated in real dollars, not basis points.

On a typical $4,200 service ticket at a 2.95% effective rate, you're handing the processor about $124. Multiply by job count. Surcharging puts that line back on your side of the ledger.

Cost 02

Customers expect line-item invoicing already.

A homeowner paying for an emergency repair already sees parts, labor, trip charge, and tax. A clearly-disclosed convenience fee for paying by credit card fits the format — and most opt to pay by ACH or debit instead, saving them the fee and you the cost.

Cost 03

Field crews don't have to memorize compliance.

Surcharging has rules — credit cards only, capped disclosure, jurisdiction limits, signage. We program the terminal and the field-payment app so the math, the disclosure, and the receipt are right every time, automatically.

§ 02What you get

A field-ready surcharge program.

01

Mobile terminal program

Bluetooth chip readers for iOS and Android pre-configured to identify credit vs. debit, apply the surcharge only when permitted, and itemize it on the customer receipt.

02

Network registration

Visa, Mastercard, Discover, and Amex network notifications submitted on your behalf — required for compliant surcharging and easy to get wrong without it.

03

State-by-state legality check

We confirm your eligible service area before go-live. Where surcharging isn't permitted, we configure cash discounting or absorbed pricing instead — same outcome, different mechanic.

04

Estimate + invoice templates

Branded estimate PDFs and email invoices with compliant convenience-fee disclosure language, so the customer sees the option before they swipe.

05

ACH-as-default option

On invoices over a configurable threshold (e.g. $2,500), the email payment link defaults to ACH — instant settlement, zero surcharge, zero fee for either party.

06

Counter signage + script

Front-counter notice and a 90-second script for your dispatcher and field crews, so the first time a customer asks ‘what is this fee?’ you have an answer that lands.

§ 03Composite case study

A nine-truck HVAC shop. $4.1M annual credit volume. ~$108K recovered.

Illustrative composite of operator outcomes following surcharge implementation. Individual results depend on credit/debit mix, ticket size, and customer behavior post-disclosure.

Annual credit volume

$3.6M

Surcharge percentage applied

3.0%

Annual recovery (est.)

$108,000

Net cost on credit

≈ 0%

§ 04Next step

Run the numbers on your own volume.

The Recovery Calculator gives you a directional figure in sixty seconds. The written analysis comes from a real specialist within 48 hours.